Hi! My name is Pedro Porto Alegre and I’m the founder of PPA Philosophy.

In this literary experiment I write short essays that seek to unpack thought-provoking themes relevant in today’s public debate. There are three core types of writing in this website:

  1. Digressions on philosophical questions;
  2. Ramblings on modern phenomena;
  3. Cultural essays on book recommendations and poetry.

The intent here is not to provide solutions to problems, but to spark questioning of what most already deem certain. Because as the saying goes, “Certainty is a privilege reserved to the unread”.

At a personal level, I am a marketing strategist working with clients big and small to help them craft their brands, campaigns, and overall marketing strategies; I’m an avid NBA fan, supporting my Toronto Raptors; and I live in Calgary with my beloved partner Sarah and our dog Reggie.

In addition, I write a weekly newsletter named “Marketing Chronicles“, in which I unpack marketing ideas through the lenses of classical thinking.

Welcome all!


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